According to Frequentmiler, the daily load limit for the American Express Bluebird and Serve card has increased from $1,000 per day to $2,500 per day. Bluebird loads at the Walmart register are limited to $1,999.99 per day, which I find odd. Why not round it up to $2,000? Anyway, the monthly load limit for Bluebird remains $5,000. For Serve, cardholders are limited to $5,000 in cash loads (aka via Vanilla Reloads) and $200 per day/$1,000 per month for debit and credit loads.
With the monthly load limit remaining the same, does this news matter? Sure it does. If you’re making multiple trips to Walmart to unload gift cards, it means you’ll only have to make two trips per month rather than five. If you have access to more than one Bluebird via a spouse or trusted friend/family member, the increased load limit allows you to liquidate even more gift cards at once. For those of you who are heavily into manufactured spending, this makes the liquidation of gift cards much more convenient. I personally may increase my manufactured spending activities back up to $40,000 per month, If I can unload $20,000 in Visa gift cards in two trips rather than seven (via four Bluebird cards).
This change is positive, though the whole Bluebird loading option seems to be at risk these days. First came news that CVS stopped accepting credit cards or Vanilla Reload purchases. Then there were issues with unloading OneVanilla cards until Bluebird finally put an end to loads with all Vanilla Visa gift cards. Now I’m getting emails from readers about Bluebird kiosks disappearing from Bay Area Walmarts. I’m sure they’ll return, but the question is, will they be reprogrammed not to accept gift cards of any kind? If this ends up being the case, there’s always Plan B. I’m going to be optimistic (or perhaps foolish) and hope for the best case scenario, which is that they’re simply fixing machines which have been plagued with issues since the very beginning.
What are your thoughts on the increase in Bluebird/Serve’s daily load limit?
Disclosure: I will earn small commission if you sign up for the American Express Serve card with the link in this post.
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