Yesterday, Uber announced a new in-app tipping feature in Seattle, Minneapolis, and Houston. In-app tipping will be rolled out throughout the U.S. by the end of July, “so we can get the experience right.” So this is essentially a test-run to work out any kinks before a mass roll-out. That makes sense, but I am surprised at how long it has taken for Uber to catch up to its main competitor, Lyft. I’ve written about why you should tip your Uber driver and I’m glad this is finally being rolled out. Uber drivers are paid ridiculously low wages for our convenience, so it’s good to finally see the company treat its drivers less like crap.
There is still no obligation for passengers to tip drivers. However, for those who want to, its nice to be able to do it without carrying around cash. There have been times when I’ve chosen Lyft over Uber because of the in-app tip feature. I will likely also take advantage of this new feature when using Uber Eats (eats-uberpointchaser) for lunch deliveries at work. It’s fast, convenient, and saves me from having to endure the 100+ degree weather to grab a bite to eat. The fact that I can leave a tip in the app, something food delivery apps like Postmates already allow, is a nice bonus. Even more incentive to put my $200 annual Amex Uber credit to use!
The subject of tipping Uber drivers (or anyone really), is a divisive issue. Not like healthcare reform or anything, but it does get people riled up. A lot of folks express frustration with America’s tipping culture in general. I’ve talked with people who felt tipping Uber drivers defeated the purpose of cashless transactions – a main convenience of using rideshare apps. I disagree with that. The true convenience of using a rideshare app is being able to conveniently (and cheaply) request a ride with a vetted driver. The cashless transaction part is just icing on the cake.
That being said, I’d like your thoughts: Are you going to tip drivers now that Uber enables it through the app?
Do you plan on utilizing Uber’s in-app tipping feature? Why or why not?
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